(New York, NY) – It’s October once again. And that means the National Football League (NFL) is in the pink.
For the sixth year, the “A Crucial Catch” campaign is the NFL’s way of showing support for Breast Cancer Awareness Month.
Every October, Breast Cancer Awareness Month seeks to increase worldwide awareness of the disease – including information about testing and prevention.
But research suggests that the NFL’s October efforts are aimed at cultivating new (female) fans and making itself – and its major sponsors – look good.
Yes, the NFL paints the pink ribbon on its stadiums’ fields. Yes, the NFL sells pink apparel to raise money for the cause. Yes, NFL players wear pink attire during October for the cause. But if the aforementioned research proves to be true, it will be yet another black eye for the beleaguered league.
“It would be shame if ulterior motives were involved,” said a spokesman for the National Institutes of Health’s (NIH) National Cancer Institute (NCI), speaking on condition of anonymity. “Their selfishness could have an adverse result to our fundraising needs.
“And, given their latest troubles, I’m sure they’re irony-impaired.”
The “troubles” refer to the recent allegations of domestic violence – both spousal abuse and child abuse – levelled against NFL personnel.
As for the “irony-impairment” comment, October also happens to be National Domestic Violence Awareness Month.
“They’re probably oblivious to this knowledge,” continued the NCI spokesman, speaking on condition of anonymity.
On July 24, Baltimore Ravens running back Ray Rice was suspended for two games by the NFL for beating the living crap out of his fiancé, Janay Palmer, in an Atlantic City casino on February 14 – all of which was caught on video.
Palmer married Rice on March 28 – just six weeks after the beating – and has since defended him in public.
After an extended version of the video appeared on September 8, the Ravens terminated Rice’s contract and the NFL suspended him indefinitely.
Ricegate was soon followed by the exploits of Minnesota Vikings running back Adrian Peterson, who has been suspended for badly beating his four-year-old son with a switch (a tree branch stripped of leaves). Peterson turned himself into Texas police regarding the child abuse charges on September 13.
In spite of these incidents, the NFL fired back against the latest attack.
“We certainly do know it’s National Domestic Violence Awareness Month,” said an NFL spokesman, speaking on condition of anonymity. “Given the past month we’ve had, we would have preferred that National Domestic Violence Awareness Month be held in September.
“Commissioner [Roger] Goodell is committed to addressing domestic violence within the league. That’s why he’ll likely take action before the next Super Bowl [February 2015]. He knows he’ll support training for NFL personnel so they understand that hitting women and abusing children is a no-no.
“As for next October, Commissioner Goodell plans on celebrating both Breast Cancer Awareness Month and National Domestic Violence Awareness Month – on alternating weeks. One week you’ll see players and personnel wearing pink, and you’ll see pink ribbons throughout NFL stadiums.
“The next week will feature black-and-blue banners and logos. We might even have a photo of Rihanna emblazoned at midfield throughout the NFL’s stadiums. This is our way of showing the NFL cares.”